It was an honor to work with The County of Los Angeles Department in developing a soup-to-nuts campaign to spread awareness about managing HIV via the medication CAB/PrEP.

The challenge was to come up with a design system with eye catching appeal to broach such a dense and serious topic.

Of course, things are much easier when you have an actual Doctor, Doctor as a part of your team. Dr. Mikhaela Cielo was our CAB/PrEP expert, voice of medical professionalism, and bilingual!

All-in-all, a potent combination for a successful dual language English/Spanish campaign. 

COUNTY OF LOS ANGELES
DEPARTMENT OF HEALTH

PSA/AWARENESS CAMPAIGN

→ Illustration

→ Art Direction/Design

→ Creative Direction

→ Motion